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Inspired to make their world a better place, Nadav aged 11 and his brother Tivon, aged 9 are determined to change our drinking habits, sip by sip. Nadav was distressed by all the plastic pouring into the oceans near his home and he wanted to make a difference. He sourced durable broscolite straws locally, and when he asked for my help in branding and packaging his straws, I was only too happy to help.  Nadav said, “I want you to make the straws look so good that people are going to want to choose glass over plastic. And I want it to be easy for them to choose glass straws so they will feel happy and proud to be making a difference too.”  So far his plan is working - the straws are flying into restaurants, corporate settings and gift shops. 

Work included: brand conceptualization , logo design, design of packaging labels, poster designs, social media design elements, website design and ecommerce set up

www.strawlicious.co.za